Facebook business offers a wide range of tools for business to advertise your business or brand on the platform. However, this helps to reach new customers, and build lasting relationships. Basically most of the tolls are free so users do not have to pay for them. Also, they are very easy to use and manage as well.
The list of Facebook tools for business will be listed below afterwards. And, included are a variety of ad tools, such as custom and lookalike audience. Also, a vast audience network, and the small but powerful Facebook pixel. But for now, lets talk about the steps involved in creating a Facebook business page before buttressing on the tools used in operating it.
Steps on How to Create a Facebook Business Page
Step 1: Sign Up
Go to www.facebook.com/business and click create a page in the top right-hand corner. You will find different business type options including local business or place. Also, brand, product, and cause of community. Choose the type of business in which you want to create the Facebook page for.
Furthermore, when you hit on a business type, it will open a box. Therefore, this will then ask you for a few further details. These are details like the name of your business, your address, and your page category.
Step 2: Add Pictures
Therefore you will upload profile and cover images for your Facebook page. It`s vital to create a good visual first impression, so choose wisely here. Therefore, you to be sure of the images you pick. More so, they most align with your brand. Also, it should be easily identifiable with your business.
Step 3: explore your new page
Your page is set and alive, take a walk through of a few features. Furthermore, click through the prompts, just so to know where everything is. It only takes a few seconds.
More Tips on Creating a Facebook Business Page
Step 4: Add a short description
Use this opportunity to tell people about your business. It should be just a couple of sentences [maximum 155 characters], no need to get too elaborate. Click Add a short Description, then just share what your customers need to know as clearly as possible.
Step 5: Create your Username
Your username also called YOUR vanity URL. Is how you will tell people where to find you on Facebook. Furthermore, you can use a username that is up to 50 characters long.
Step 6: Complete your about section
It is very important to fill out all of the feeds in your Facebook pages about section right from the start.
Step 7: Create your first post and start engaging
Create some of your own posts, or share relevant content from thought leaders in your industry.
Now that you`ve given your Facebook Page a bit of a nudge. Invite family and friends to like the page. Use your other channels, like your website, IG, and twitter to promote it.
Facebook Business Tools – Promote Your Business
Pages. With improved call-to-action buttons and new features like appointment scheduling and chat via messenger, Facebook pages can help businesses reach their goals. Feature your websites, services and products, and more.
Page Insight. This is a valuable analytic tool for business that use pages. See how many likes you have, how the numberof likes you changes over time, and where they come from. Discover the reach of your content, what section of your page people are replying to, a daily background of your posts, demographic features of your visitors, and more.
Pages Messenger App. It helps you to monitor and manage your activity on multiple pages from your mobile device. Basically, post updates, reply comments and private messages. Also, view your latest page insights.
More Features of the Business Page
Messenger. Messenger is a Facebook free texting and video calling app, which now lets users make payments to each other. Facebook has made several updates to the platform to help users connect with business, including messenger link for page user names, messenger codes for scanning, and messenger Greetings.
Canvas.This is Facebook free tool to create fast loading, immersive, and interactive content to tell stories or showcase products. Therefore, you can patch up videos, still images, and also call to action buttons. Furthermore, create multimedia ads that will display to a full screen when users click on them.
Power Editor. Particularly, this is a tool for advertisers that operate at scale and need control of their ads, and sets, and campaigns.
Ad creation tool. Creates an ad and then choose the audience that sees it by location, age, interests, and more.
Ads manager, page post engagement ads, page like ads, click to website ads, App install and App engagement ads, event response ads, offer claims ads, video views, local awareness ads, slide show ads, carousal ads, dynamic ads, lead ads, Instagram ads, business manager, Facebook pixel, hostages, partner categories and what have you.
Reasons to use Facebook for Business
- Build long term relationships.
- Efficient channel of communication.
- For market research.
- Therefore, it saves you more cash.
- To centralize your audience.
- Drive traffic to your website.
- To keep up with trends and best practices.
- Also, it target more effectively.
- To reach more people.
- Share a Holistic view of your business.
- Get more customers